Undertone Apparel is an Independent Clothing Brand built on the raw energy of BMX culture and elevated through refined design. Established in 2002 and reborn in 2025, we blend legacy with modern craftsmanship — delivering apparel that rides the line between underground grit and luxury style. Based in Norwich, UK, every garment we produce is a nod to our roots: the DIY scenes, the street sessions, the silent grind behind bold moves. We don’t follow trends — we carve our own path, stitch by stitch. This is Undertone.